What Advertising is – Episode 1
foreign [Music] hey what's up it's Joe Keith here welcome to my series on Advertising Basics my goal for these videos is to inspire your advertising efforts episode one is a discussion on what advertising is advertising is any activity a brand takes to promote itself showcasing its products Services people and events is at the core of advertising attracting consumers to and through a brand sales funnel is advertising's primary goal advertising takes place on both print and digital channels for example Chapel Hill News and Views is a print Channel and Facebook is a digital channel an eye-catching image persuasive headline and clear call to action are three primary components of an effective advertisement consumers frequent the brands they know the opinions they have influence where they shop and who they hire if you want consumers to like you hire you and refer you to their friends advertising is a must
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