The Perfect Elevator Pitch – Best Examples and Templates
– No matter what you do for a living, whether you work in business development, you're an accountant,
freelancer, entrepreneur, you're always selling in some way. Because you're always selling yourself, whether you're selling
yourself in a job interview, selling your products and services, or even just selling your ideas
and persuading other people, to see things in your perspective. And learning how to communicate
persuade and influence, is one of the most essential skills when it comes to succeeding
in everyday life. So, in this video, I'm gonna show you one of the
easiest and efficient ways to do an elevator pitch, so you can start communicating
your ideas much more clearly and get people to buy into your ideas.
What's going on everybody, it's Patrick Dang here. Make sure to give this
video a like, subscribe, turn on notifications if you want to see more videos like this, and let's dive in. Now, to start off the elevator pitch. The very first thing you
have to first understand is being able to pitch your
product or service or idea in one sentence. I usually like to start an elevator pitch with a one-sentence pitch so that people have an understanding of exactly who I am, what
I do and how I bring value. And the easiest way to do
your one sentence pitch is to use this formula. I help X achieve Y by doing Z. A very simple clean one sentence pitch where X is gonna be your
audience, your prospects, people you are speaking to, Y is gonna be the value that you bring and Z is going to be how exactly
do you provide that value? An example of using this formula would be, I help offline brick and mortar stores create massive new revenue streams by selling their products online, using paid advertising, very simple. So, no matter what product
or service you're selling, you wanna follow that simple formula and just fill in the blanks so that people get an understanding of exactly what you do.
And the next step of the elevator pitch is actually to tell a story. People absolutely love stories because it's a lot more engaging than just talking about
your products and service and the features, you need a story that people
can identify with attached to, and get emotionally
connected with your ideas. And the purpose of a story is
really to make a complex idea or something that might
be seen as complicated and making it very easy
for anybody to understand and get the feeling of, Oh, I get it. I totally understand what you
do and why you bring value. Now, when you incorporate a
story into your elevator pitch, it's not as if you're telling a story and then you're pitching, your pitch has to
include that story in it.
And I'm gonna show you exactly how. So, the structure of your elevator pitch is gonna be like this. You do your one sentence pitch. Then you tell a story. And within that story, the first thing you wanna
do is talk about a problem. You see, when you start
a pitch with a problem, people love things like
conflict and high drama. And when you're able to
start with a problem, it gets people a lot more engaged because they're always wondering, Oh my God, what's gonna happen next? So, I'm gonna give you an example. So, let's say I was selling
advertising service, online advertising services, like Facebook ads and Google
ads and things like that. And I'm selling to, let's say brick and mortar
stores who have no idea how to sell their products
and services online, but they rented the shop location. They're selling the products there and they're relying on foot traffic and people just walking by
and walking into their stores.
So, I wanna get them online, but I need to tell a story on
why they need to get online. And how I'm going to do that, is I'm going to start with a problem. So, let's get into the pitch. One of my clients was just like you, he had an action sport shops, retail store and his store was located
in a prime location with a ton of foot traffic. And for years, people
would walk by everyday, because it's a high traffic area and walk into a store
and purchase products. And for years he was
absolutely killing it.
However, when a mall
opened up across town, where the less people started
to walk around this area, meaning less foot traffic, less sales. And because there are
so little foot traffic, he was able to just barely
make enough to afford rent. And because he was only relying
on one source of traffic, meaning foot traffic to generate revenue. And once that foot traffic dried up, well, he was just totally out of luck. And if this continued on, well, he would be out of business. So, pause real quick, What I'm doing is I am
talking about a problem telling a story that's
relatable to my audience and I'm creating high drama. This guy was killing it. And then from there, foot traffic died up and now he's not making as
much money as he used to. And because the rent is so high, what he's gonna go out of business. So, the next step of the process is to talk about a solution. How am I going to fix this problem and tell this amazing story of how this guy went from going bankrupt to actually making more money again.
So, let's get back into the pitch. So, he wasn't really
sure what he should do. And he talked around, ask a few friends, and one of his friends
recommended him to me actually, because he wanted another way to sell his product and services. Because he wanted to
sell his products online. And because he was
already a reputable brand that people knew, it was very easy for me to come in, take his products and take
his brand and put it online and advertise his products using Facebook ads and Google ads. And suddenly, he went from
being able to barely make rent, to creating an entire new revenue stream and completely changed his business. So, pause right there. And so, what I'm doing
is I'm telling a story of how he was able to find me and what we did to change the situation so that he went from not
being able to afford rent, to actually expanding his business and selling his products online.
And the next step after
you provide a solution is to talk about the value. So, why does this actually matter? Because it's not enough just
to talk about what happened you have to demonstrate
why should someone care and keep listening to the story? So, let's go into the
value part of the pitch. The reason why this was so impactful, was because at first, this person was only relying
on one source of traffic. And once that dried up, he was
going to go out of business. But by taking his business online and advertising his products
on different platforms from Facebook, Instagram,
YouTube and Google, suddenly he had multiple
massive streams of revenue coming in from different directions. So, if one source let's
say Facebook ads dried up and didn't work anymore
for whatever reason, you had a couple others that would still be able to
help his business thrive. And that's exactly what
I want to do for you. Haven't you just go into how you're going to specifically help
them in their situation.
So, as you can see within this pitch, what I'm really doing is one, I am first telling a story, talking about a problem, showing how I make this problem
go away with my services. And then from there, I'm explaining the value that I provide and why exactly they should
invest in working with me. Because it's not about
just making money online. It's also about having
multiple revenue streams so that if one dries up, you
don't go out of business.
And that's what business owners fear. Too many businesses will
fail every single year. And if you're talking to a business owner that they don't wanna be one of them and if you could have
them create more leverage and create different
ways to generate revenue, well, suddenly they are a lot more interested in your services. And this is a very different from just telling people what you do. Cause if I just came into
a meeting and I just said, Hey, I'm gonna take you online. We're gonna generate all this
sales and things like that. Well, people may not be willing to listen because it feels like a pitch. It feels like you're just
trying to sell them something. But if you tell a story and
you first talk about a problem that people really understand
and empathize with, and then you show the
solution to that problem.
Now, when you talk about that solution, people are a lot more willing to listen to what you have to say, because you told the story
and you got them engaged by first talking about a problem that they may potentially have. So, when you are creating
your own elevator pitch or your own sales pitch, all you really have to do is swap out your own pain solution and value and why people should buy with your products and services
and your customer stories. And you're gonna be able
to use this template successfully in your specific pitch. So, with that said, that is going to be how
you are going to craft the perfect elevator pitch.
If you enjoyed this video, make sure to give it a like, subscribe, turn on notifications if you wanna see more videos like this. And let me know in the comments what's your number one takeaway that you got from this video cause I'm always interested
to hear your feedback. And with that said, my
name is Patrick Dang. And I'm going to see you
guys in the next one..
