Web3 – The Future of Marketing #2
Mathew Sweezey, the futurist of Salesforce, blew my mind with his impressive talk
about Web3 at the last Uprising event. He explained how Web 3 is changing the way consumers interact with brands and how
brands approach customer lifetime value. Don’t get confused yet about
the buzz words such as NFT’s, Wallets, Blockchain, Discord, Open
Sea, Crypto, Metaverse and so on. Simply understand that Web3 is a power shift. Consumers now control their data, not brands. What brands need to see is how this
changes the relationship between them and consumers. Each iteration of the web has
changed this dynamic, shifting power more and more towards consumers. Web3 is envisioned as a
digital space where services are operated, owned, and improved by communities of users like you and me. This is truly amazing and a trend you as a marketer, cannot ignore
and need to get up to speed. Enjoy the ride. But remember, as long as the Matterhorn
stands, everything is going to be alright..
