Top Advertising Agencies (Part 2 of 2)
Now advertising with an agency does not come
cheap however for the right clients the rewards in sales, and notoriety can far outweigh the
expense incurred. As a matter of fact Ad Agencies survive as
much on the success of their clients as they do by the money they earn from those clients. Word of mouth has always been the number one
form of accepted advertising and the Agencies reputation is what leads to its whole book
of business, and its standing/rankings among other top ad agencies, its peers. As you can imagine the top ad agencies land
the biggest clients so the competition is fierce there is a lot of money at stake, reputation
and egos on the line, to say nothing of jobs, and careers. Technology is a big hurdle for everyone but
not so much a hurdle as the advertising agency faces. You see the basics of great advertising and
marketing have been the same from the start, but technology keeps on moving and changing.
Technology is a tool to be used and now the
ones who are great at creating advertising must stop learn the new technology figure
how to integrate what they do best into the technology we all now use to view our worlds
(cell phones, internet, web 2.0 properties (Social Media), tablets, and the list will
continue to grow with technological changes in our futures. Tip of the hat to some of the top ad agencies
in no particular order: Grey, Wieden & Kennedy, Droga5, 72andSunny,
LatinWorks, 360i, 180LA, BBDO, Leo Burnett, Ogilvy, CP+B, Martin Agency, Mullen, Publicis,
Goodby Silverstein & Partners, Anomaly, Weber Shandwich, Rokkan, Huge, WongDoody, CAA, KBS+,
Pereira & O�Dell, Deutsch, BFG9000, and Vitro. I know this is not necessarily a complete
and exhaustive list; it is just the tip of the iceberg..
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