so we are starting with programmatic advertising Concepts and we will first discuss programmatic advertising as a fancy term and programmatic advertising is a fancy term in digital marketing which needs to be understood properly in technical terms and so I am starting a series of programmatic advertising Concepts and processes which we will elaborate by the way of Concepts components and the process of problematic advertising in detail so what is programmatic advice robotic advertising is a concept which revolves around Dynamic ideologition of premium non-premium and general entries across any Publishers websites and mobile apps so in layman terms so it revolves around the add advertisement allocation to various advertisers and of various ad locations which have got value like the first page is generally having a high value because generally the users who visit any website or mobile app visit the first page first and at the visitors count is maximum on the first page so the advertising value or the first page of any uh advertiser's website home page and the mobile app homepage will we have greater value than the inside Pages which has got less visitors so that's why the first four or five pages are having more importance than the next four or five pages of any website so it is that's why the dynamic address locations work on guaranteed non-guaranteed way it involves buying of AD inventories by advertisers and ad agencies via demand side platform that is dsps where they have a pool of advertisers and ad agencies and they Place their bids for multiple ad locations of various multiple you know publishers website and apps and the selling of AD inventories by publisher website and of multiple ad locations is done by cell cycle supply side platform so that is a publisher side platform so buying and selling of AD slots by programmatic advertising the buying and selling of AD servers is based on machine learning algorithm placed on ad extreme platforms like Google ad manager and Google ad manager 360.
So Google administ is primarily for publisher by display and video 360 platforms Alpha advertisers and ad agencies placing the bid so how the ads are rendered by a programmatic the simple process of addressing via programmatic ads involves the user builds the political website in the browser sends a request to the website server asking for HTML page content the web server Returns the HTML and starts rendering the page content of the website the ad tags are stored in the header of the website and the ad request is prior to the ad server and HTML page request system it is a simultaneous process so the page loading the HTML page loading of the website via the server website server and the ad loading on the website via the ad server happens simultaneously so that there is no additional load coming on the website or mobile app concern because the tags are also asynchronous the GPT tax primarily so that these are the Google publisher tags so these Stacks are asynchronous and they are rendered simultaneously when the page loads so add request is then sent to the public side server to fill the ad slots so if there is ADD demand the ads will be solved so add deliver usually starts after the ad requests are fulfilled by add demand from advertisers and the ads are displayed so different modes of programmatic advertising are like real-time bidding that is primary where different address must compete for ad locations on real-time basis we will discuss real time bidding in detail in the second series of this programmatic advertising so you will get to know how this real-time bidding Works in a programmatic ad ecosystem and private Marketplace option is where you place uh open option for limited players unlike real-time bidding where they you invite uh you know if you want to invite four or five companies for a a like real-time bidding in an option which is not open for every Advertiser so you choose four or five big advertisers and you send the invite to for bidding for a real-time uh bidding in a private Marketplace option so if they participate in that option and whoever bids the highest gets to run their campaign so this is generally done for the premium ad inventories where the demand is very high but you need to be selective in choosing the advertiser whose ad you want to serve with the highest yield possible you want to get through the ad served so prefer the user like programmatic campaigns where deals can be finalized it's just like setting up a direct ad campaign on my website or mobile app uh for through your Google ad manager and The Impressions can be delivered as possible however there is no guarantee of delivery because there are the the you know priority of these ads are set up at a lower level so these ads the impressions are not guaranteed so that is uh basically a at least priority uh you know campaign so when there are no ads available of standard Impressions or like uh guarantee deals or roadblock Impressions then these deals can be run so these are run automatically because once the buyer and the seller have finalized the deal uh these Impressions will be run as and when the ad inventory added locations are free for running the campaign and programmatic guaranteed deals are the similar to roadblock programs where the impressions are finalized in the deal which are guaranteed and the impressions are run so that is more like a roadblock campaign so these impressions are guaranteed and they are run on a guaranteed basis and if they are not guaranteed which is there is an issue then there may be issues with the payment also generally it doesn't happen so these ads are served or guaranteed inflation basis so here is the first part which I have discussed with you in brief so in the second part we will discuss real-time bidding which forms the core of problematic advertising so we will discuss that in detail and for any other kind of news or any other you know programmatic advertising series which I am going to discuss you can log on to clickconnects.in for additional programmatic advertising series and you will have you will get additional links and this sources also for without learning problematic advertising I will also start a practical demo of the uh cell site platforms like Google ad manager and take uh supply side platform and the one side platform db360.
for your you know for your information purpose so if you are aspiring to join the publisher side supply side platform or divisor platform and this will like guide you in a in a very you know similar basic way so we will keep posting all these kind of information on this channel so you can subscribe to the channel for further additional information regarding programmatic advertising so see you in the next video till then please keep watch and if you have any questions to ask regarding programmatic advertising you can ask in the comments thank you yeah.
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