Marketing 2 2

– So the next topic we wanna discuss is basically how can companies choose which target market to serve. Or in other words which type of consumers to serve. So we learned about consumer behavior and we understand that some consumers...

Marketing 2

– In this module we're going to discuss five different topics. The first one will talk about consumer behavior. We will define what consumer behavior is and why it's important. We will then talk about, in the second one, the model...