Marketing 5.0 คืออะไร สรุปทุกประเด็นเข้าใจง่ายตั้งแต่ Marketing1.0 – 5.0 l The Digital Story
Hello, welcome to The Digital Story, a marketing business story. and people in the digital world. You are with Emmy Natthawee Tantisajjatham, Co-founder of STEPS ACADEMY. This is the second episode. We will talk about the story of the evolution of marketing in each In each era, what channels are there? And what changes have been made? I must say first that Marketing in each era has arrived at Marketing 5.0 and is about to enter Marketing 6.0 1.0 2.0 3.0 4.0 5.0 as the name is called. During each era of 2.0, Mr. Philip Kosler is considered a world-class marketing expert. We'll start with the first era first, which is Marketing 1.0. Marketing 1.0 occurred around 1950, a transition period from the agricultural era. become an industry Many businesses focus on producing products. A larger number will result in a lower cost. Marketing media is considered one-directional communication. That is, from the brand to the customer.
There is still no listening or getting inside or doing research to know the hearts of customers to that extent. That is Marketing 1.0. The second era is Marketing 2.0, which is considered to be the era. There is starting to be a matter of customers centric, which means listening more to customers and what their customers want. and began to have other media used in marketing more Whether it's radio or television. It has become more connected to print media. This is Marketing2.0, an example of a business that clearly listens to its customers. It is a brand called Michelin. Many of you will have heard of the Michelin Guide that is about giving stars to restaurants.
As for the Michelin Guide, it was born in the Marketing 2.0 era. Michelin executives started selling more car tires. and began to see the problems of customers that When traveling long distances, you must carry a map with the location or coordinates of the resting place. Various tire changing points The service provider made 1 book. for customers to carry It will be a map to take back with you. It is considered CRM customer relationship management or relationship management. of Michelin's very good after-sales customers Aside from that Management says we care about customers. One day I was sitting in a tire changing shop. I saw that the Michelin guide book was on the reception table of that restaurant. So I got the idea that I should actually do more, putting more locations of restaurants, hotels, and other places into the Michelin Guide. After that, the Michelin Guide became a pocket book for travelers from Europe and spread.
around the world until now, the Michelin guide is considered a brand that Stamping the quality of various restaurants. This is considered to have happened because we listened and saw the problems of what customers want. As for Marketing 3.0, the next era is the beginning of Digital. I'm not sure if anyone was born in time or not. It will be in an era where the topic There were chat applications, whether it was MSN or not, at the beginning of that era. There will not be a lot of online media, which is called 10% of marketing. But there has been an evolution in new marketing methods, whether it be event marketing, organizing various events to reach more customer groups. Brands will have more space to get connect or connect with customers. It can be called Marketing 3.0, an era called It means reaching more customers. As for Marketing 4.0, it is an era where it is becoming clear that there is a greater use of media in doing business. Some businesses use media for their initial marketing.
You may be accustomed to scanning the restaurant's Qr code to go in and press Likes, press Share, or take a picture of this sushi dish, then you will receive additional food. It is an era where online marketing has been used to score about 20% of our business until now. Marketing 4.0 is considered to be the use of digital media for marketing and sales in full steam. Some businesses use it 100%. In the Covid era, it is evident that competition in the online world or in the digital world has increased. That is the 4.0 era. For the Marketing 5.0 era, it is an era that can be called or the use of various technologies Come help make people's lives better. If talking about marketing, we might give an example. One of the most important technologies in the Marketing 5.0 era. In the past 2 years, we may have thought that AR was distant, but during Covid, Augmented reality has become an important technology.
That brings humans closer to the real world Many things have been brought up and used. Whether it's a cosmetics brand There is no need to go to the mall, but you can try out the lipstick color by downloading the application and opening the camera. In the camera there will be a lipstick color for us to try and choose and change the color, or even without having to download the app. That cosmetic brand Creating a feature on social media, whether it be Instagram stories or Facebook stories, that allows us to choose the color of cosmetics through Augmented reality. An example brand is the luxury watch brand Rolex. Rolex has started using Augmented reality to help.
Development in matters of marketing and sales Viewers can try on Rolex through AR technology without having to go to a store or even have a watch to wear. We can see what the watch model we have chosen would look like on our wrist. This is the era of Marketing 5.0. Apart from technology, Marketing 5.0 is an era that can be called data marketing. It is the use of customer data. that exists to analyze real needs and design marketing communications Customization is now one to one communication. That means starting from Marketing 1.0 which is Oneway, brands think that customers will want something like this, so they use this type of communication directly. Brands want to say something, but Marketing 5.0 has changed a lot. Brands try to listen to individual customers. In order to produce marketing media that is different for each person, that is the era of Marketing 5.0.
And that is the story of the evolution of marketing from Marketing 1.0 – Marketing 5.0. Hopefully it will be useful for the audience, listeners, and followers, if not more. Anyway, I 'd like to give encouragement to the STEPS Academy team and Emmy as well, to continue making The digital story by pressing like, pressing subscribe and pressing the bell. See you in The digital story by STEPS Academy in the next Ep. yes.
