Marketing 2: Review Day of Term 101 Done @ Exceed Center – Marketing Strategy & Product
Hello: everyone today, we proudly close the page of this term that exceed language center in sana yemen. What an amazing achievement for the organization, the students and the teachers for this long sustainability from term number one in november 2007, until now, in excellence of english language, education, the students did their final exam yesterday and today their results and certificates are ready, not only that They came today to discuss their performance, the final exams, the results and any issues with their teachers and also get their certificates, although this is peter and outside of service from exceed, is amazing for the students.
However, it’s extremely hectic and chaotic for teachers and for the organization in general yesterday exceeds team work diligently from eight in the morning, until more than ten at nine to get these issues ready, get the results ready and get the certificates ready.
For this amazing data review day to day exceed, does that because of the value that it provides to customers, excellence in english, language teaching that exceeds customers expectations therefore, review day represents the unique touch and care of exceeds superior, offering or service of english language teaching.
It’s not simply a matter of putting students at classes and providing english teachers to them exceeds actual service, is an outstanding mixture of facilities and features that aim to provide comfortable and conductive learning environment to fulfill students need an english language proficiency for personal and Societal development now the students and the teachers will happily enjoy their vacation week, waiting eagerly for continuing their amazing journey in english, language learning and education for the next term term number 102 Music exceed has good understanding of the ebony marketplace, as well as the academic and Career needs of yemenis that require wants for english skills.
Based on that, the institute must think carefully in providing the right service for the right customer.
To do so exceed should have a customer driven marketing strategy that answers two questions.
Who are the customers that we will serve and provide value to, and how will we serve and provide value to them to choose the right customers exceed, must divide the enemy market to small segments after that exceed must decide on the number and nature of segments to Serve depending on its resources and the characteristics of these segments here is an overview of exceeds prominent segmentation and targeting strategies geographically, based in sanayam, and exceed primarily targets, vibrant luxurious and young adults who seek acquiring proficiency in english language to fulfill their personal and professional dreams.
Music, after choosing the number of segments to serve and deciding these segments, seed, must think of how to provide superior value to these customers.
Therefore, the value presented in a unique service that exceed provides must have a differentiating point or must have some points that make it superior or special in a way that is much better than what the competitors do.
There are several characteristics for the points of differences that exceed might take or might build on to create its own unique value in english, language, education and learning in general, when exceed was established in november 2007, yali was there in performance, and i personally believe that most Of the points that xc did were similar to ali, such as the excellence in english language teaching program, the teachers, the system whatever because most of the teachers established exceed came from yali, including also the admin and management. But the unique thing that exceed really provided was an amazing learning environment that truly exceeded what yali provided the learning environment at exceed is really amazing.
With respect to the area of exceed the number of buildings, the floors of each building, the facilities that exceed provides the size of the prayer room, the classes, the multimedia lab, the cafeteria.
So these things were really special and superior compared to the value that yali provided.
Yali, of course, was the best at premier language institute.
That time exceed was unable to get the marketplace from yali easily during its first years or let’s say during its first month exceed had problems and difficulties in acquiring and attracting the students from yali.
But with time makes it was able to attract the ali’s students and truly surpass the value that yali provided and became more famous and more important than yali.
After thinking of the differences or the differentiation points see, it should have or exit create, a value mix in terms of the collective service or value or product that exit provides to students, which is represented in many things, as i said, such as the environment, the teachers, The system a lot of things, so this is called the value proposition of exceed companies, usually have different strategies to decide on their value proposition, which depends on two sectors or two dimensions.
The first is the value provided or let’s say the benefits provided, and the second aspect is the price for exceed the uh value.
Proposition is basically more for more, which means more benefits for more price price that exceed asks for is a high price compared to other competitors, the price that exceed asks for which is uh, something like 120 dollars for term, whether in dollars or in the everyday, extremely High price compared to the majority of language institutes again and that’s, why the value preposition is more benefits for more price.
Exceed should position this value in the minds of the customers using several strategies and several tactics, such as the famous marketing slogan of exceed, which is exceeding your expectations, so that’s why exit has become synonymous with quality and english language, teaching and education. Whoever in yemen wants to get outstanding language education, the most of the first choice of him or them – is to join the elite Music.
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