It is very likely that your family is on Facebook. But are your potential customers have a Facebook page?Contests are a good way to increase interest in your company. Offer prizes in return for having your customers like your page. Always actually send the prize though; you don’t want to be viewed as dishonest.Having a contest is a good way to glean fans. Free samples and discounts are another way to attract followers and get them to try your products. Just be sure you actually follow through or your business will not be trusted.A simple way to interact with your subscribers is to respond to the feedback they leave on your wall. This means checking you wall for questions or comments as well as @ messages concerning your company. It is especially important to respond quickly to anyone who needs help or a complaint.Make sure that all content you publish online is at least linked through your Facebook. If your company uses a blog, have it automatically summarized and linked on your Facebook. You might even link your Twitter account to the Facebook page and make sure tweets show up there as well.Facebook Offers is a great tool for promoting giveaways and contests on your site. Set up your offer and then turn change the status to “Promoted Post”. You may find yourself with new followers if its a great offer.You can do so by giving your page an attractive and the addition of graphics. Facebook users usually respond better to these pages compared to plain pages.Answer all questions and respond to comments quickly. Show your gratitude to followers for contacting you, and give helpful responses. Share links to your business’s site or Facebook page to help answer common questions.Always answer all the questions and comments sent to you via Facebook. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.Custom Audiences can help you upload your current customer’s email addresses so you can target them with ads. This boosts your conversion ratio and reduce what you spend to develop your campaign costs as many people advertise to change their leads into full sales on the site.Companies like car dealers may not need Facebook for their business.Your customers will not be following posts. Invest your marketing dollars in ads targeted Facebook instead.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.One way to help convert visitors into followers is by hiding some content to those who are following you. If a portion of your Facebook site is hidden from casual viewers, you will be able to convert the casual visitor into a follower.Make sure that a Facebook group dedicated to your brand or business. This can only be a place where your business could field questions and encourage customers are able to chat with one another. You can inform group members of special discounts and offer them other relevant information. This is a good way to learn more about your customers.Don’t neglect the audience you already have. In the rush to get new customers, many companies inadvertently take their old customers for granted. If you want your Facebook marketing to pack more power, then make your audience feel respected. This leads to engagement of your customers who can then spread the word to others.Avoid posting updates that aren’t related to you or your brand and customers.Only talk about stuff that your subscribers are interested in hearing about. Personal projects and interests should be kept for a separate personal account.Be extra sure that people are able to “share” content via your Facebook presence. Facebook lives on people who interact and sharing with others. When you make an effort to give your audience valuable content, they return the favor by informing their networks of the content and possibly earn you more prospective clients.Think about purchasing a Facebook ad. Your ad can be customized so that people in a specific age group or gender can see it. You can control the budget, and the amount of effort put into it is completely up to you. Also, there is not any long-running commitment involved. The ad can be stopped at any time.You should post relevant and useful information regularly on your Facebook page. This does not mean posting 5 times a day, but do regular updates. Your posts should have lots of content and contain information customers are interested in.You are probably on Facebook yourself, so you know what a customer sees, does and wants to know. Use common sense and these tips to come up with an amazing Facebook marketing plan. With more effort comes more profit.Always respond to people when they make a post to your Facebook wall. If someone takes the time to contact you, it is important that you talk to them. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.