WHAT YOU NEED TO KNOW ABOUT PENGUIN UPDATES.
It is a known fact that major search engines on the internet are constantly tweaking and updating their search criteria to ensure that whatever results they provide to the users are always fresh, up-to-date, and contains relevant and useful information that fits exactly what they are looking for. For, any updates implemented that a website might not be aware of, would definitely have a negative effect on it. Since it is always important that your site is ranked strategically and effectively in all the major search engine results to ensure that it gets optimum visibility and potential for sales.
As such, many online digital marketers and SEO companies have felt the need to always align their marketing strategies to it. As most digital marketers and SEO professionals have discovered, making sure that site is updated and running with the latest search engine optimization is often a difficult and quite a daunting task. It might not be obvious but these updates are the ones that greatly influence and dictate the trends and marketing directions of these SEO providers. Not implementing this on your site would be like marking and singling your site out – one that comes with grave penalties as well as losing the strategic position of your website, along with many other punishments.
Though when you consider it properly, the changes implemented by these search engines are mostly geared to providing the user an improved overall experience and great results in all of their searches. Most of the updates are primarily intended to reduce any web spamming and keyword stuffing strategies that are commonly seen in an effort to promote the website.
One update implemented like this would be the penguin 4 update.
The update was implemented in order to guarantee that whenever the search engines would find results and information, it is what is appropriate and are only the right ones with good, useful content. This works both ways because, the user gets the results they wanted at all times, while the search engine gets the loyalty of the user and would be their go-to site whenever they need to search for or look up something on the internet.
The update placed had pinpointed those questionable sites whose digital marketing tactics employed over optimizing and abuse of links, which resulted in these sites getting ranked in the lower search results or being removed from the search engine rankings altogether. As a result, millions of websites on the internet had been penalized by getting removed from the search results or demoted to the lowest rankings possible.
So, unless you want your site demoted or be totally removed from all the search results, make sure that only natural links are present in your site and that you have nothing but good content to boast of.